Jan Herstell & Markus Schoenen 
Online-Marktforschung im Mittelstand [PDF ebook] 
Analyse von Konsumentenverhalten in 3D-Internet-Welten

It is important for anybody involved in sport and physical recreation to be aware of the legal context in which their activity takes place, to develop an understanding of their legal responsibilities …

This book deals with the increasingly complex issues of eco-innovation. Eco-innovation is becoming a conceptual reference point for many regional and international public policies and management stra …

Not until 1997 did a female become chief executive officer of a Fortune 500 corporation (Jill Barad, at Mattel Toy Co. Women’s progress since that time has been in fits and starts, exceedingly slow. …

In recent years, there has been an increasing emphasis placed on local and regional integration in major planning projects and infrastructure development including roads, rail and waterways. This emp …

The idea of comparing rewards with others has a long and persistent presence in the social sciences, and can be found in many psychological, social and managerial theories. In economics, this idea ca …

This highly original work offers an intellectual history of four central theories underlying the market economic system, focusing on their conception, evolution, and applications. Four Central Theori …

Historians of economic thought traditionally summarize, critique, and trace the development of existing theory. History of thought literature provides information about the authors, chronology, and r …

In traditional business circles, wisdom is viewed with a certain scepticism, which is in part due to its historical associations with wisdom traditions and spiritual cultures. However, in business to …

Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, syst …

Statistics for Business explains the fundamentals of statistical analysis in a lucid, pragmatic way. A thorough knowledge of statistics is essential for decision making in all corners of business and …