Santosh Kumar Biswal & Sabyasachi Dasgupta 
Holistic Approaches to Brand Culture and Communication Across Industries [EPUB ebook] 

This book describes the globalization evolution for firms in their internationalization of their business operations. It provides necessary information about globalization contents which are all up a …

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile”s d …

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Freeze Drying of Pharmaceutical Products provides an overview of the most recent and cutting-edge developments and technologies in the field, focusing on formulation developments and process monitori …

Combining background knowledge and practical tools, Handbook of Inland Aquatic Ecosystem Management gives you an overview of how to manage inland waters in a holistic manner. It examines the problems …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …

The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufac …

This Handbook captures the salient features of Middle Eastern economies and critically examines the public policy responses required to address the challenges and opportunities across the region. Bri …

Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to b …

With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal effi …