Be the speaker they follow with breakthrough innovative presentations
Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond Power Point to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power.
Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 Power Point presentations are given every second. When it’s your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation.
- Learn how to be an innovative, not just ‘effective’ presenter in any situation
- Understand how to read and cater to specific audiences
- Create captivating visual materials using technology and props
- Creative customize presentations to best communicate with audiences
More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.
สารบัญ
Introduction 1
Part I: Getting Started with Innovative Presentations 5
Chapter 1: Winning Traits of Innovative Presentations 7
Chapter 2: Communicating Innovatively 15
Chapter 3: Coming Across as a Consummate Presenter 33
Part II: The Secrets of Presentation Success 41
Chapter 4: Analyzing and Focusing on Your Audience 43
Chapter 5: Planning Your Winning Strategy 65
Chapter 6: Creating Compelling Content 73
Chapter 7: Honing Your Platform Skills 87
Chapter 8: Choosing Resources and Rehearsing Your Presentation 111
Part III: Giving a Great Presentation 127
Chapter 9: Captivating Your Audience 129
Chapter 10: Keeping Your Audience on the Edge of Their Seats 145
Chapter 11: Ending on a High Note 159
Chapter 12: Reminding Your Audience of Your Message 175
Chapter 13: Dealing with Questions, Resistance, and Audience Hostility 181
Part IV: Mixing Creativity and Technology 201
Chapter 14: Reinventing How You Create and Use Multimedia Visuals 203
Chapter 15: Using Presentation Board Systems, Flip Charts, and Props 215
Chapter 16: Winning Proposals and Presentation Handouts 239
Chapter 17: Going Beyond Bullets on Slides 261
Chapter 18: Selecting and Set ting Up Hardware 273
Chapter 19: Visiting the Future Today 285
Part V: Tailoring the Message 295
Chapter 20: Giving an Opportunities, Results, and Benefits Presentation 297
Chapter 21: Presenting to Executives and Decision Makers for Surefire Wins 305
Chapter 22: Condensing Your Pitch: The Elevator-Ride Approach 315
Chapter 23: Presenting as an Impressive Team 321
Part VI: The Part of Tens 335
Chapter 24: Ten Traits of Innovative Presenters 337
Chapter 25: Almost Ten Reminders from the Laws of Communication Impact 341
Index 345
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Ray Anthony has helped Fortune 500 clients close multi-million dollar deals by designing and developing extraordinarily innovative, solution-selling presentations with superior value propositions for his clients. Barbara Boyd has worked as a marketing and technology consultant for more than 10 years and is the author of several books.
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