ผู้เขียน: Stephen Vargo

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2 หนังสืออิเล็กทรอนิกส์โดย Stephen Vargo

Stephen L. Vargo & Robert F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
PDF
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€114.99
Stephen L. Vargo & Robert F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
EPUB
อังกฤษ
DRM
€114.99