2 Електронні книги від Stephen Vargo
Stephen L. Vargo & Robert F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
PDF
Англійська
DRM
€114.99
Stephen L. Vargo & Robert F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
EPUB
Англійська
DRM
€114.99
