Learn how to set your tradeshow booth selling apart from your competition with this comprehensive workbook designed by Cynthia W. Lett, an internationally recognized authority on meeting planning, etiquette and international protocol.
The workbook contains directions and tips on the planning, execution and follow-up for your company’s successful participation in tradeshows and conventions.
Some topics covered are pre-show planning, dressing for your image, entertaining clients, communications with show planners and clients, and much more.
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Table of Contents
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Pre-show Planning…………….………………….……….Pg 5
Attracting Potential Prospects…………………..……….Pg 6
Pre-show Correspondence……………………………….Pg 8
Sending Invitations……………………………………….Pg 10
RSVP Responses or Follow-Up Confirmations……….Pg 12
Writing Personal Thank-You Notes…………….……….Pg 14
Travel Do’s and Don’ts…………………………..……….Pg 16
Dressing For the Occasion………………….……..…….Pg 18
First impressions…………………………….………..…. Pg 21
Tips on Handshaking………………………….………….Pg 23
Non-Verbal Communication………………….……….…Pg 24
Team Building………………………………….……….…Pg 27
Meeting Other Exhibitors……………………….….…….Pg 28
Net-Working……………………………………….………Pg 29
Listening Skills…………………………………….…..….Pg 33
Entertaining At The Show………………………….…….Pg 36
Lunch Engagements………………………….………….Pg 38
Dinner Reception……………………………..………….Pg 39
After The Event Follow-up…………………….……..….Pg 41
Writing A Good Business Letter……………….……….Pg 42
Telephone Etiquette…………………………….…….…Pg 43
Learning to Deal With Criticism……………….……….Pg 46
Attributes Of A Successful Executive………….…..….Pg 47
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Cynthia Lett is currently the only etiquette & protocol expert holding both the Certified Etiquette Professional (CEP®) and Certified Protocol Professional (CPP®) in the world. Since 1983, her expertise has been as a professional consultant in Business & Social Etiquette, Business & Social Entertaining, International Protocol and Executive Communications Skills and International Meeting Planning. She has been a seminar speaker and coach in 103 countries – teaching and advising on these subjects. She taught the Masters level course, ‘Business Protocol’ for the George Washington University, Elliott School of International Affairs for eight years.
Ms. Lett is the principal of The Lett Group (www.lettgroup.com) and the founder and Executive Director of the International Society of Protocol & Etiquette Professionals (www.ispep.org).
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