E-kitap > Sosyal Bilimler > Ekonomi > Alfred Ku: Marketing-Theorie (PDF)

Alfred Ku
Marketing-Theorie [PDF ebook]
Eine Einfuhrung

Destek

Örtmek Alfred Ku: Marketing-Theorie (PDF)

Im Mittelpunkt des Buches stehen wissenschaftstheoretische und methodologische Grundfragen der Marketingwissenschaft. Daneben stellt Alfred Kuß Wesen und internationale Entwicklung des Forschungsgebietes Marketing dar und gibt einen kurzen Überblick über wichtige Schwerpunkte der Marketingforschung.
Das Buch bietet eine knappe und leicht verständliche Darstellung der einzelnen Teilgebiete und hilft, den Einstieg in den Bereich der Marketing-Theorie sowie den Zugang zur entsprechenden internationalen Literatur zu finden.
In der 2. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen, wie z.B. ‘Qualitative Methoden bei der Theoriebildung’, ‘Wissenschaftlicher Realismus und empirische Forschungsmethoden’, ‘Service Dominant Logic’ und ‘Gender-Aspekte im Marketing’, erweitert.

€47.39

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Dil Almanca ● Biçim PDF ● ISBN 9783834966957 ● Yayımcı Gabler Verlag ● Yayınlanan 2011 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6363662 ● Kopya koruma Adobe DRM

DRM özellikli bir e-kitap okuyucu gerektirir

Aynı yazardan daha fazla e-kitap / Editör

253.866 Bu kategorideki e-kitaplar

Örtmek Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Örtmek Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

Örtmek Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

This book fully details, as the title suggests, the real secret to maximizing an organization”s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Örtmek Nigel Seel: Business Strategies for the Next-Generation Network

Nigel Seel: Business Strategies for the Next-Generation Network

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …

Örtmek Thomas S. C. Li: Taiwanese Native Medicinal Plants

Thomas S. C. Li: Taiwanese Native Medicinal Plants

Written by internationally renowned scientist and author Thomas S.C. Li, Taiwanese Native Medicinal Plants presents information critical to assessing the medicinal potential of Taiwanese herbs. A com …

Örtmek Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs …

Örtmek C. Ravindranath Pandian: Applied Software Risk Management

C. Ravindranath Pandian: Applied Software Risk Management

Few software projects are completed on time, on budget, and to their original specifications. Focusing on what practitioners need to know about risk in the pursuit of delivering software projects, Ap …

Örtmek Mounir A. Ajam: Leading Megaprojects

Mounir A. Ajam: Leading Megaprojects

The performance of megaprojects is questionable, and a large percentage of them fail in one dimension or another. The challenges that contribute to these failures are known. Then why do these project …

Örtmek Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …