Bjorn Walliser 
Interkulturelles Marketing [PDF ebook] 
Mehr Erfolg im internationalen Geschaft

Corporate governance regulation has been through numerous cycles of reform, and yet we still see instances of companies collapsing suddenly. Codes of corporate governance have been implemented in mos …

Shortlisted for the CMI”s Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the leas …

Statistics for Business explains the fundamentals of statistical analysis in a lucid, pragmatic way. A thorough knowledge of statistics is essential for decision making in all corners of business and …

Packed with useful information, this is an essential resource for anyone thinking of setting up and running a community energy project. ”Community energy” is often seen as simply groups of people s …

Filling a gap in contemporary food and globalization scholarship, this timely book presents recent case-study research on the globalization of food systems, and the impacts for communities around the …

Laboratory experiments with human subjects now provide crucial data in most fields of economics and there has been a tremendous upsurge in interest in this relatively new field of economics. This tex …

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of gr …

This book, written by a multinational team of experts, explores the changing face of central banking in Eastern Europe in the light of modern macroeconomic thinking, providing important and novel ins …

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues di …

Gandhi”s economic theories were a part of his vision of self-government, which meant not just freedom from colonial rule but the achievement of self-reliance and self-respect by the villagers of Ind …