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Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack …

Anyone who wants to get out onto the job market is capable of taking responsibility themselves for their job search. With respect, empathy, sensitivity and straight talking, a coach can support the j …

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner a …

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sale …

A look into what lies behind great ideas and brilliant advertising, told by one of the industry’s leading players. What makes a great idea? How does one best pitch to a prospective client? What effec …

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from s …