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11,727 此类电子书

的封面 John Hegarty: Hegarty on Advertising

John Hegarty: Hegarty on Advertising

A look into what lies behind great ideas and brilliant advertising, told by one of the industry’s leading players. What makes a great idea? How does one best pitch to a prospective client? What effec …

的封面 Eric Butow & Jenn Herman: Ultimate Guide to Social Media Marketing

Eric Butow & Jenn Herman: Ultimate Guide to Social Media Marketing

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from s …

的封面 Emil B Towner & Heidi L. Everett: Technical Marketing Communication

Emil B Towner & Heidi L. Everett: Technical Marketing Communication

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

的封面 Ray Poynter: The Handbook of Online and Social Media Research

Ray Poynter: The Handbook of Online and Social Media Research

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the l …

的封面 Robert Solomon: The Art of Client Service

Robert Solomon: The Art of Client Service

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a preci …

的封面 Kelley Robertson: Stop, Ask, and Listen

Kelley Robertson: Stop, Ask, and Listen

‘This book gives every sales professional, in any market, astep-by-step process to make more sales, faster and easier thanever before. Worth its weight in gold!’ –Brian Tracy, President, Brian Tracy …

的封面 Trent Leyshan: Outlaw

Trent Leyshan: Outlaw

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bo …

的封面 Keith M. Eades & Timothy T. Sullivan: The Collaborative Sale

Keith M. Eades & Timothy T. Sullivan: The Collaborative Sale

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today’s Customer-Driven World is the definitive guide to the new reality of s …

的封面 Hoyt (Larry) H Larison: Build a Better Business

Hoyt (Larry) H Larison: Build a Better Business

The Columbia Management System™ of Points of Focus and Protocols is a proven method of creating and sustaining a successful business. Hoyt (Larry) H. Larison’s many years of serving in ex …

的封面 Santino Spencer: Advertising Strategy

Santino Spencer: Advertising Strategy

Advertising Strategy – 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development. 1) MARKET …