Yazar: Erdogan Koc

Destek
Atila Yüksel, Ph D, is Professor of Marketing at the University of Adnan Menderes, Turkey. He serves on the editorial board of ten international scientific journals and he is the co-founding editor of Journal of Travel and Hospitality Management, and the editor of Journal of Travel and Tourism Research. He has published, both independently and in co-authorship, in the Journal of Tourism Management, Journal of Hospitality and Tourism Research, Journal of Travel and Tourism Marketing, Cornell Quarterly, Annals of Tourism Research, Journal of Quality Assurance in Tourism and Hospitality, and Journal of Vacation Marketing. He has co-authored four books and he is the editor of “Tourist Satisfaction and Complaining Behavior: Measurement and management issues in the hospitality and tourism industry”. He has directed international projects and served as a consultant to Chamber of Commerce. Professor Yuksel”s research interests are in tourism planning, destination management, services marketing, and customer relationship management.




8 Ebooks tarafından Erdogan Koc

Erdogan Koc: Service Failures and Recovery in Tourism and Hospitality
Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these …
EPUB
İngilizce
DRM
€124.99
Erdogan Koc: Emotional Intelligence in Tourism and Hospitality
Emotional intelligence is the capability to recognize, use and manage one’s own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of …
EPUB
İngilizce
DRM
€46.99
Erdogan Koc: Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service …
PDF
İngilizce
DRM
€45.76
Erdogan Koc: Cross-Cultural Aspects of Tourism and Hospitality
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service …
EPUB
İngilizce
DRM
€45.71
Erdogan (Professor, Bandirma Onyedi Eylul University, Turkey) Koc: Service Failures and Recovery in Tourism and Hospitality : A Practical Manual
Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these …
PDF
İngilizce
DRM
€110.33
Erdogan (Professor, Bandirma Onyedi Eylul University, Turkey) Koc: Emotional Intelligence in Tourism and Hospitality
Emotional intelligence is the capability to recognize, use and manage one’s own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of …
PDF
İngilizce
DRM
€40.22
Dimitrios Stylidis & Seongseop (Sam) Kim: Tourism Marketing in East and Southeast Asia
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less …
EPUB
İngilizce
DRM
€119.99
Dr Jungkeun (Auckland University of Technology, New Zealand) Kim & Prof Seongseop (Sam) (The Hong Kong Polytechnic University) Kim: Tourism Marketing in East and Southeast Asia
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less …
PDF
İngilizce
DRM
€120.34