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Franz-Rudolf Esch
Moderne Markenführung [PDF ebook]
Grundlagen – Innovative Ansatze – Praktische Umsetzungen

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Örtmek Franz-Rudolf Esch: Moderne Markenführung (PDF)

In anschaulicher und klar verständlicher Sprache werden die wesentlichen Aspekte einer modernen Markenführung dargestellt. Neben der Vermittlung notwendiger Grundlagen liegt der Schwerpunkt des Buches auf neuen und innovativen Ansätzen zum Management von Marken. Die 4. Auflage wurde vollständig überarbeitet und unter anderem um neue Beiträge zu Neuro-Marketing, Markenmigration, Markenführung nach innen, Corporate Brand Management, Store Brands und Brand Performance Measurement ergänzt.
Die broschierte Ausgabe besteht aus zwei Bänden.
’Das Buch ‚Moderne Markenführung” bietet ein Füllhorn von Ideen und konkreten Anregungen für die tägliche Arbeit. Es ist ein ‚Muss” für Markenmanager.’ Eduard Thometzek, Vorstandsvorsitzender der Zürich Gruppe Deutschland

€51.54

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Dil Almanca ● Biçim PDF ● ISBN 9783834945419 ● Editör Franz-Rudolf Esch ● Yayımcı Gabler Verlag ● Yayınlanan 2013 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6596856 ● Kopya koruma Adobe DRM

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Franz-Rudolf Esch

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