Catalog > Nauki społeczne > Gospodarka > Franz-Rudolf Esch: Moderne Markenführung (PDF)

Franz-Rudolf Esch
Moderne Markenführung [PDF ebook]
Grundlagen – Innovative Ansatze – Praktische Umsetzungen

Wsparcie

Pokrywa Franz-Rudolf Esch: Moderne Markenführung (PDF)

In anschaulicher und klar verständlicher Sprache werden die wesentlichen Aspekte einer modernen Markenführung dargestellt. Neben der Vermittlung notwendiger Grundlagen liegt der Schwerpunkt des Buches auf neuen und innovativen Ansätzen zum Management von Marken. Die 4. Auflage wurde vollständig überarbeitet und unter anderem um neue Beiträge zu Neuro-Marketing, Markenmigration, Markenführung nach innen, Corporate Brand Management, Store Brands und Brand Performance Measurement ergänzt.
Die broschierte Ausgabe besteht aus zwei Bänden.
’Das Buch ‚Moderne Markenführung” bietet ein Füllhorn von Ideen und konkreten Anregungen für die tägliche Arbeit. Es ist ein ‚Muss” für Markenmanager.’ Eduard Thometzek, Vorstandsvorsitzender der Zürich Gruppe Deutschland

€51.54

Kup ten ebook, a 1 kolejny otrzymasz GRATIS!

Język Niemiecki ● Format PDF ● ISBN 9783834945419 ● Redaktor Franz-Rudolf Esch ● Wydawca Gabler Verlag ● Opublikowany 2013 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6596856 ● Ochrona przed kopiowaniem Adobe DRM

Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

Franz-Rudolf Esch

260 259 Ebooki w tej kategorii

Pokrywa Peter (University of Groningen, Netherlands) Essens & Maria-Teresa (Global Institute for Quality Education, USA) Lepeley: Wellbeing for Sustainability in the Global Workplace

Peter (University of Groningen, Netherlands) Essens & Maria-Teresa (Global Institute for Quality Education, USA) Lepeley: Wellbeing for Sustainability in the Global Workplace

Wellbeing in the workplace is an essential element in fostering a worker’s sense of being valued, ensuring their engagement, and ultimately leading to higher levels of productivity and organizational …

Pokrywa Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs …

Pokrywa Laurentiu Catalin Fratila & Adrian Dumitru Tantau: Entrepreneurship and Business Development in the Renewable Energy Sector

Laurentiu Catalin Fratila & Adrian Dumitru Tantau: Entrepreneurship and Business Development in the Renewable Energy Sector

Pokrywa Hakan (IMECO Industrial Management & Engineering, Istanbul, Turkey) Butuner: Results-Based Systematic Operational Improvement

Hakan (IMECO Industrial Management & Engineering, Istanbul, Turkey) Butuner: Results-Based Systematic Operational Improvement

This book introduces Systematic Improvement Planning (SIP), a structured approach to improvement. It draws upon proven industrial engineering and quality improvement tools, along with some of its own …

Pokrywa Yuji (Rikkyo University, Japan) Sato & Susumu (Daito Bunka University, Japan) Takenaga: Ricardo on Money and Finance

Yuji (Rikkyo University, Japan) Sato & Susumu (Daito Bunka University, Japan) Takenaga: Ricardo on Money and Finance

David Ricardo, one of the major figures in the history of economic thought, particularly in the English classical political economy, deployed his activities as economist just two hundreds of years ag …

Pokrywa Jean Reid: Law and Accounting (RLE Accounting)

Jean Reid: Law and Accounting (RLE Accounting)

This book contains 53 nineteenth century American legal cases in which courts discussed accounting issues. Some are well known: Wood v. Drummer (1824) was the foundation for the idea that capital cou …

Pokrywa Liz Hughes & Phil Hughes: Easy Guide to Health and Safety

Liz Hughes & Phil Hughes: Easy Guide to Health and Safety

Do you need to get to grips with health and safety principles but don’t have time to wade through reams of legislation and guidance? Do you need practical step-by-step guidance on health and safety i …

Pokrywa Vicki (University of Wollongong, Australia) Crinis & Adrian (adrian.vickers@sydney.edu.auUniversity of Sydney, Australia) Vickers: Labour in the Clothing Industry in the Asia Pacific

Vicki (University of Wollongong, Australia) Crinis & Adrian ([email protected] of Sydney, Australia) Vickers: Labour in the Clothing Industry in the Asia Pacific

The clothing industry provides employment for 60 million workers worldwide. More than a quarter of these workers are employed in the Asia-Pacific region, where the industry is based on subcontracted …

Pokrywa J Carlos Jarillo: Strategic Networks

J Carlos Jarillo: Strategic Networks

Strategic Networks examines the new style of industrial co-ordination which enables independent companies to work so closely together that they can sometimes present a ”single face” to the outside …

Pokrywa Gardiner Means: The Modern Corporation and Private Property

Gardiner Means: The Modern Corporation and Private Property

This monumental work on the corporation is one of those enduring classics that many cite but few have read. Graced with a new introduction by Weidenbaum and Jensen, this new edition makes this classi …

Następna strona >>>