Die Nahrung der Optimisten

Franziska Schweiger & Rainer Haas

Franziska Schweiger & Rainer Haas
Die Nahrung der Optimisten [PDF ebook]
Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln

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Örtmek Franziska Schweiger & Rainer Haas: Die Nahrung der Optimisten (PDF)

Diese Studie gibt erstmalig einen umfassenden Einblick in die Motivstruktur zweier vergleichbarer Ernährungstrends. Durch den Konsum von Superfood oder Nahrungsergänzungsmitteln (NEM) werden die Werte Gesundheit, Lebensfreude und Selbstbewusstsein angestrebt. Grundlage der Motivstudie ist der Stand der Wissenschaft zu den gesundheitlichen Wirkungen von Superfoods und NEM. Die Ergebnisse können von Unternehmen als Basis für Neuproduktentwicklungen und zukünftige Kommunikationsstrategien eingesetzt werden

€49.99

İçerik tablosu

Ernährungstrend Superfoods.- Die Wirkung von Superfoods und NEM auf den menschlichen Organismus.- Ernährungstrend NEM.- Die Motivstrukturen hinter dem Konsum von Superfoods und NEM.

Yazar hakkında

Dipl.-Ing. Franziska Schweiger hat das Masterstudium der Agrar- und Ernährungswirtschaft an der Universität für Bodenkultur Wien absolviert und ist derzeit am Bundesministerium für Nachhaltigkeit und Tourismus tätig.
Ao. Univ. Prof. Dipl.-Ing. Dr. Rainer Haas ist seit 1993 an der Universität für Bodenkultur Wien in Forschung und Lehre tätig, sein Forschungsschwerpunkt ist das Konsumentenverhalten in der Agrar- und Ernährungswirtschaft. Er war Gastprofessor an der University of Florida in Gainesville (USA) und ist Autor zahlreicher wissenschaftlicher Bücher und Artikel.

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Dil Almanca ● Biçim PDF ● Sayfalar 163 ● ISBN 9783658290016 ● Dosya boyutu 1.4 MB ● Yayımcı Springer Fachmedien Wiesbaden ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2020 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 7349561 ● Kopya koruma Sosyal DRM

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