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Franziska Schweiger & Rainer Haas 
Die Nahrung der Optimisten [PDF ebook] 
Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln

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的封面 Franziska Schweiger & Rainer Haas: Die Nahrung der Optimisten (PDF)

Diese Studie gibt erstmalig einen umfassenden Einblick in die Motivstruktur zweier vergleichbarer Ernährungstrends. Durch den Konsum von Superfood oder Nahrungsergänzungsmitteln (NEM) werden die Werte Gesundheit, Lebensfreude und Selbstbewusstsein angestrebt. Grundlage der Motivstudie ist der Stand der Wissenschaft zu den gesundheitlichen Wirkungen von Superfoods und NEM. Die Ergebnisse können von Unternehmen als Basis für Neuproduktentwicklungen und zukünftige Kommunikationsstrategien eingesetzt werden

€49.99
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表中的内容

Ernährungstrend Superfoods.- Die Wirkung von Superfoods und NEM auf den menschlichen Organismus.- Ernährungstrend NEM.- Die Motivstrukturen hinter dem Konsum von Superfoods und NEM.

关于作者

Dipl.-Ing. Franziska Schweiger hat das Masterstudium der Agrar- und Ernährungswirtschaft an der Universität für Bodenkultur Wien absolviert und ist derzeit am Bundesministerium für Nachhaltigkeit und Tourismus tätig.
Ao. Univ. Prof. Dipl.-Ing. Dr. Rainer Haas ist seit 1993 an der Universität für Bodenkultur Wien in Forschung und Lehre tätig, sein Forschungsschwerpunkt ist das Konsumentenverhalten in der Agrar- und Ernährungswirtschaft. Er war Gastprofessor an der University of Florida in Gainesville (USA) und ist Autor zahlreicher wissenschaftlicher Bücher und Artikel.
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语言 德语 ● 格式 PDF ● 网页 163 ● ISBN 9783658290016 ● 文件大小 1.4 MB ● 出版者 Springer Fachmedien Wiesbaden ● 市 Wiesbaden ● 国家 DE ● 发布时间 2020 ● 下载 24 个月 ● 货币 EUR ● ID 7349561 ● 复制保护 社会DRM

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