Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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Biçim EPUB ● Sayfalar 248 ● ISBN 9781136585852 ● Yayımcı Taylor and Francis ● Yayınlanan 2012 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2590660 ● Kopya koruma Adobe DRM
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