Yazar: Erdener Kaynak

Doing business in today’s economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppli …

This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses …

This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses …

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. Internati …

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. Internati …

In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the in …

In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the in …

First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study in …

First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study in …

Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi–broadly translated, ”personal relationship” or ”connections”–offers a comprehe …

Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi–broadly translated, ”personal relationship” or ”connections”–offers a comprehe …

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business wo …

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business wo …

Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizationa …

Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizationa …

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and o …

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and o …

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real m …

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real m …

For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. …

For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. …

Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and pr …

Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and pr …

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply “home grown” technologies to foreign situations, …

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply “home grown” technologies to foreign situations, …

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership s …

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership s …

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines …

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines …

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a heterogeneous mark …

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a heterogeneous mark …

Be prepared for the differences in marketing across European borders!Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues i …

Be prepared for the differences in marketing across European borders!Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues i …

Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future he …

Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future he …

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their pres …

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their pres …

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and inst …

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and inst …

Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with …

Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with …

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. …

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. …

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system–the marketing c …

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system–the marketing c …

Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asi …

Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asi …

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on …

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on …

Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to be …

Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to be …

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and mana …

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and mana …

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marke …

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marke …

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global market …

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global market …

Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiw …

Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiw …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environm …

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environm …

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of a …

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of a …

The values and behaviors of the Japanese businessman–and of the Japanese in general–are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly …

The values and behaviors of the Japanese businessman–and of the Japanese in general–are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly …

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that …

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that …

Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Op …

Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Op …

Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: "Educational opportunities in Central and Eastern Europe have …

Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: "Educational opportunities in Central and Eastern Europe have …

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketi …

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketi …

What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that peop …

What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard t …

Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers …

Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers …

Going global can be risky business if you don”t divest yourself of your ethnocentric thinking. You have to take into consideration your new market”s language, work schedules, tastes, lifestyle choi …

Going global can be risky business if you don”t divest yourself of your ethnocentric thinking. You have to take into consideration your new market”s language, work schedules, tastes, lifestyle choi …

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective exe …

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective exe …

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product inn …

Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product inn …

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in E …

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in E …

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Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come …

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come …

Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and in …

Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and in …

Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate b …

Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate b …

Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching …

Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching …

Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain op …

Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain op …