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Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
Datenerhebung und Datenanalyse

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Örtmek Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Dieses Buch zeigt in gut verstandlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie fur Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides Verstandnis zentraler Aspekte der Datenerhebung und Datenanalyse zu vermitteln und damit die Basis fur die Anlage und die verstandige Anwendung von Marktforschungsuntersuchungen zu schaffen.In der 8. Auflage wurden alle Kapitel uberarbeitet und aktualisiert. Aktuelle Themen, wie z.B. di...

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Dil Almanca ● Biçim EPUB ● ISBN 9783658444563 ● Yayımcı Springer Fachmedien Wiesbaden ● Yayınlanan 2024 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9689398 ● Kopya koruma Adobe DRM

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Henning Kreis Alfred Ku Raimund Wildner

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