Kevin Wilson & Diana Woodburn 
Handbook of Strategic Account Management [PDF ebook] 
A Comprehensive Resource

Destek

A compilation of the established knowledge in strategic account management
While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic...

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€40.99
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İçerik tablosu

Acknowledgements vii
The editors ix
About this book xi
Key strategic account management: where are we now? 1
Editors Woodburn and Wilson
Section 1: Strategic dim...

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Yazar hakkında

Diana Woodburn researches, writes, teaches and consults
in Key/Strategic Account Management. She started exploring the
subject in 1997, and in 1998 she set up Cranf...

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Dil İngilizce ● Biçim PDF ● Sayfalar 648 ● ISBN 9781118509050 ● Dosya boyutu 5.7 MB ● Yayımcı John Wiley & Sons ● Yayınlanan 2014 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 2994584 ● Kopya koruma Adobe DRM
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