Kevin Wilson & Diana Woodburn 
Handbook of Strategic Account Management [PDF ebook] 
A Comprehensive Resource

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A compilation of the established knowledge in strategic account management
While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic...

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Metody Płatności

Spis treści

Acknowledgements vii
The editors ix
About this book xi
Key strategic account management: where are we now? 1
Editors Woodburn and Wilson
Section 1: Strategic dimens...

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O autorze

Diana Woodburn researches, writes, teaches and consults
in Key/Strategic Account Management. She started exploring the
subject in 1997, and in 1998 she set up Cranfield’...

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Język Angielski ● Format PDF ● Strony 648 ● ISBN 9781118509050 ● Rozmiar pliku 5.7 MB ● Wydawca John Wiley & Sons ● Opublikowany 2014 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 2994584 ● Ochrona przed kopiowaniem Adobe DRM
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