Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz Mc Fall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch’, but by the interaction of institutional, organisational and technological forces.
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Dil İngilizce ● Biçim PDF ● Sayfalar 224 ● ISBN 9781412932899 ● Yayımcı SAGE Publications ● Yayınlanan 2004 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2377615 ● Kopya koruma Adobe DRM
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