Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.Liz Mc Fall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch’, but by the interaction of institutional, organisational and technological forces.
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语言 英语 ● 格式 PDF ● 网页 224 ● ISBN 9781412932899 ● 出版者 SAGE Publications ● 发布时间 2004 ● 下载 6 时 ● 货币 EUR ● ID 2377615 ● 复制保护 Adobe DRM
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