An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
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Dil İngilizce ● Biçim EPUB ● ISBN 9781466650107 ● Editör Lucia ● Yayımcı IGI Global ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 8056094 ● Kopya koruma Adobe DRM
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