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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives [EPUB ebook] 

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An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventiona...

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语言 英语 ● 格式 EPUB ● ISBN 9781466650107 ● 编辑 Lucia ● 出版者 IGI Global ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 8056094 ● 复制保护 Adobe DRM
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