E-kitap > Sosyal Bilimler > Ekonomi > Mary-Lou Galician: Handbook of Product Placement in the Mass Media (ePUB)

Mary-Lou Galician
Handbook of Product Placement in the Mass Media [EPUB ebook]
New Strategies in Marketing Theory, Practice, Trends, and Ethics

Destek

Örtmek Mary-Lou Galician: Handbook of Product Placement in the Mass Media (ePUB)

Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

€69.59

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Biçim EPUB ● Sayfalar 306 ● ISBN 9781136781278 ● Yayımcı Taylor and Francis ● Yayınlanan 2004 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2690959 ● Kopya koruma Adobe DRM

DRM özellikli bir e-kitap okuyucu gerektirir

Aynı yazardan daha fazla e-kitap / Editör

Mary-Lou Galician

254.773 Bu kategorideki e-kitaplar

Örtmek Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Örtmek Chris Hatfield: Sales Psyche

Chris Hatfield: Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the chal …

Örtmek Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Örtmek Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Örtmek G. Shawn Hunter: Small Acts of Leadership

G. Shawn Hunter: Small Acts of Leadership

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

Örtmek Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Örtmek Vanessa Dietzel & Laura Watkins: The Performance Curve

Vanessa Dietzel & Laura Watkins: The Performance Curve

Shortlisted for the Business Book Awards 2022 Many of us are striving to reach our full potential at work and beyond – to achieve our goals, rise to challenges and connect well with others. But how c …

Örtmek Hugh R. Alley: Becoming the Supervisor

Hugh R. Alley: Becoming the Supervisor

Becoming a Supervisor tells the story of Trevor who works as one of the production team in a small company that makes toy boats. He is thrust into the role of supervisor unexpectedly when his g …

Örtmek J. George Frederick: Masters of Advertising Copy (RLE Marketing)

J. George Frederick: Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. The …