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Mary-Lou Galician
Handbook of Product Placement in the Mass Media [EPUB ebook]
New Strategies in Marketing Theory, Practice, Trends, and Ethics

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Pokrywa Mary-Lou Galician: Handbook of Product Placement in the Mass Media (ePUB)

Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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Format EPUB ● Strony 306 ● ISBN 9781136781278 ● Wydawca Taylor and Francis ● Opublikowany 2004 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2690959 ● Ochrona przed kopiowaniem Adobe DRM

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Mary-Lou Galician

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