Why Social Innovation & Social Enterprise?
Social enterprise and social entrepreneurship is a field that is just heating up. It is a business idea that has been fringe for a number of years, but that is growing more mainstream. Increasingly, the idea of social responsibility will be part of every business person’s agenda, especially as the Millennial generations is increasingly of an age to own and participate in business.
İçerik tablosu
Proposed Table of Contents
Introduction to Social Innovation & Social Enterprise
What is social innovation and social enterprise?
What is CSR (Corporate Social Responsibility)?
The Business Continuum (Charities/non profits …….for profits)
Triple Bottom Line
Chapter 1: Corporate Social Responsibility
How to get involved?
Small & medium sized business
Social enterprise & social innovators
What are the benefits of CSR?
What if you want to do more?
Chapter 2: Your IDEA
Where do social ideas come from?
Identifying the problem: Social problems & concerns
What’s happening in your community?
What’s happening in the world?
How does this impact people? Do people care?
Can you solve this?
Is your solution solving the problem?
Is it solving enough of the problem?
Is there a better way to solve it? (social justice)
What do you care about?
Is this compelling to others?
Can you get other passionate volunteers to start?
Proof of concept
Can you prove that people will use this solution?
Can you prove that people will like this solution?
Can you prove that someone will pay all, some or none of the cost of this solution?
Chapter 3: Communications, Marketing, Sales, Promotion and Media
Social Enterprise Revenue Generation Sources
Programs
Products
Services
Memberships / subscriptions
Social Enterprise Pricing Models
Client fee for service
Partial / Fully Subsidized models
Blended revenue models
Social Enterprise Distribution Models
Direct to client
Re-sellers / channel partners
Overseas partnerships
E-store
Marketing of a Social Enterprise
Communications email, social media, web conference, skype
Sales Team & Channel Partner Sales
Public Relations
Advertising
Guerilla marketing events, celebrities, word of mouth
Chapter 4: Your TEAM (structure’s attached) ? Core group
? Patrons
? Board of Directors
? Paid Advisors
? Volunteer Boards of Advisors
? Committees
? Management & Support
? Ambassadors & Community Teams
? Mentors (general and specific) and Coaches (general and specific)
Chapter 5: Operations, Administration and Technology Operations & HR
Volunteer management
Training
Bookkeeping & payroll
Logistics
Administration
Incorporation and B corporation
Structures (charities, not for profit, social enterprises, cooperatives)
Shared Platforms
Record and data keeping
Technology
Database
Web site & social media & portal
E-mail and e-store
Telephone system
Chapter 6: Financial
Financial Projections
Financial Sourcing
Revenue Streams
Granting
Fundraising / Sponsorships
Loans
Social Finance / Philanthropist
Angel Investors / Venture Capitalists
Alternative : Crowd-sourcing, Community Bonds
Financial Reporting
Investor Reports
Stakeholder Reports
Chapter 7: Action Planning Strategic Plan
Where now Where in 35 years How to get there
Business Plan
Lean Canvas & 1 page business plan Detailed business plan Implementation Plan
Measuring Results
Outputs- financial and statistical SROI
Outcomes Measurement
Appendices Templates/forms
Examples
Yazar hakkında
Carla Langhorst’s background in corporate as well as entrepreneurial ventures gives her a breadth of knowledge. Her past experience includes marketing at Coca-Cola Canada, sales at Mc Cain Foods, sales and training development at Canadian Pacific Railway, franchisee training and sales execution at Director of Operations at The Nines Consulting Group, an undergrad at Wilfrid Laurier Business School with an exchange to Australia, and an MBA at the University of British Columbia with an exchange to Shanghai, China. Most recently, she is an instructor at Humber College in the continuous education department, a volunteer at the YMCA Business Development Centre, and is working with the United Church of Canada to development a knowledge sharing platform for the Canadian non-profit industry.