Содержание
Proposed Table of Contents
Introduction to Social Innovation & Social Enterprise
What is social innovation and social enterprise?
What is CSR (Corporate Social...
Содержание
Proposed Table of Contents
Introduction to Social Innovation & Social Enterprise
What is social innovation and social enterprise?
What is CSR (Corporate Social Responsibility)?
The Business Continuum (Charities/non profits …….for profits)
Triple Bottom Line
Chapter 1: Corporate Social Responsibility
How to get involved?
Small & medium sized business
Social enterprise & social innovators
What are the benefits of CSR?
What if you want to do more?
Chapter 2: Your IDEA
Where do social ideas come from?
Identifying the problem: Social problems & concerns
What’s happening in your community?
What’s happening in the world?
How does this impact people? Do people care?
Can you solve this?
Is your solution solving the problem?
Is it solving enough of the problem?
Is there a better way to solve it? (social justice)
What do you care about?
Is this compelling to others?
Can you get other passionate volunteers to start?
Proof of concept
Can you prove that people will use this solution?
Can you prove that people will like this solution?
Can you prove that someone will pay all, some or none of the cost of this solution?
Chapter 3: Communications, Marketing, Sales, Promotion and Media
Social Enterprise Revenue Generation Sources
Programs
Products
Services
Memberships / subscriptions
Social Enterprise Pricing Models
Client fee for service
Partial / Fully Subsidized models
Blended revenue models
Social Enterprise Distribution Models
Direct to client
Re-sellers / channel partners
Overseas partnerships
E-store
Marketing of a Social Enterprise
Communications email, social media, web conference, skype
Sales Team & Channel Partner Sales
Public Relations
Advertising
Guerilla marketing events, celebrities, word of mouth
Chapter 4: Your TEAM (structure’s attached) ? Core group
? Patrons
? Board of Directors
? Paid Advisors
? Volunteer Boards of Advisors
? Committees
? Management & Support
? Ambassadors & Community Teams
? Mentors (general and specific) and Coaches (general and specific)
Chapter 5: Operations, Administration and Technology Operations & HR
Volunteer management
Training
Bookkeeping & payroll
Logistics
Administration
Incorporation and B corporation
Structures (charities, not for profit, social enterprises, cooperatives)
Shared Platforms
Record and data keeping
Technology
Database
Web site & social media & portal
E-mail and e-store
Telephone system
Chapter 6: Financial
Financial Projections
Financial Sourcing
Revenue Streams
Granting
Fundraising / Sponsorships
Loans
Social Finance / Philanthropist
Angel Investors / Venture Capitalists
Alternative : Crowd-sourcing, Community Bonds
Financial Reporting
Investor Reports
Stakeholder Reports
Chapter 7: Action Planning Strategic Plan
Where now Where in 35 years How to get there
Business Plan
Lean Canvas & 1 page business plan Detailed business plan Implementation Plan
Measuring Results
Outputs- financial and statistical SROI
Outcomes Measurement
Appendices Templates/forms
Examples