This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
€70.59
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Dil İngilizce ● Biçim EPUB ● ISBN 9783030489502 ● Yayımcı Springer International Publishing ● Yayınlanan 2020 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 8032854 ● Kopya koruma Adobe DRM
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