Heribert Meffert 
Marketing [PDF ebook] 
Einfuhrung in die Absatzpolitik

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This compr …

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee b …

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has …

Leadership is a slippery concept. Researchers disagree on its essence, describing it variously as behaviours, character traits or styles. Effective leaders understand that we make meaning of our expe …