Heribert Meffert 
Marketing [PDF ebook] 
Einfuhrung in die Absatzpolitik

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Providing several new contributions to both the disabilities literature and research on special populations and international perspectives on Generation A , this book explores ways that researchers c …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Without Lean leaders, there can be no Lean. If an organization wants to be Lean, its leaders must lead using Lean principles. Put another way, until the top of your organization fully embraces Lean, …

First Published in 1977. This issue of the Journal is devoted to papers dealing with various features of the financial process in developing countries progress. While the majority of papers included …

Entrepreneurial finance is a discipline that studies financial resource mobilization, resource allocation, risk moderation, optimization in financial contracting, value creation, and value monetizati …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

Sewer systems fall into the category ‘out of sight, out of mind’ – they seldom excite interest. But when things go wrong with the air in the sewer system, they go very wrong. Consequences can be dram …