Ian Jenkins & Roland Schröder 
Sustainability in Tourism [PDF ebook] 
A Multidisciplinary Approach

Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism industry. This book takes an overview on developments of sustainability in tourism from a multidisciplinary view point: economy, marketing, social science, media studies, political studies. In order to under-stand the long term changes in the field it is important to include different scientific approaches.

Зміст

Environmental Responsibility & Climate Change.- Cultural Vitality and Social Equity.- Economics and Finance of Sustainable Tourism.- Marketing, Media and Education.- Barriers and Solutions

Про автора

Prof. Dr. Ian Jenkins is Research Director at Les Roches Gruyere University of Applied Science, Bulle, Switzerland.
Prof. Dr. Roland Schröder is Dean of the Department of Media & Communication at BITS University of Applied Sciences, Iserlohn, Germany.