What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful ‘e-Shock’, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace
Зміст
PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization
Про автора
MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands. Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliverthat. Michael is also a non-executive director at WIN plc the mobile technology solutions provider.
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