In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization ‘stunningly vulnerable’ to a new idea.
Зміст
Introduction.
Part One: The Role of Story in Organizations.
1. Telling the Right Story: Choosing the Right Story for the
Leadership Challenge at Hand.
2. Telling the Story Right: Four Key Elements of Storytelling
Performance.
Part Two: Eight Narrative Patterns.
3. Motivate Others to Action: Using Narrative to Ignite Action
and Implement New Ideas.
4. Build Trust in You: Using Narrative to Communicate Who You
Are.
5. Build Trust in Your Company: Using Narrative to Build Your
Brand.
6. Transmit Your Values: Using Narrative to Instill
Organizational Values.
7. Get Others Working Together: Using Narrative to Get Things
Done Collaboratively.
8. Share Knowledge: Using Narrative to Transmit Knowledge and
Understanding.
9. Tame the Grapevine: Using Narrative to Neutralize Gossip and
Rumor.
10. Create and Share Your Vision: Using Narrative to Lead People
into the Future.
Part Three: Putting It All Together.
11. Solve the Paradox of Innovation: Using Narrative to
Transform Your Organization.
12. A Different Kind of Leader: Using Narrative to Become an
Interactive Leader.
Notes.
Bibliography.
Acknowledgments.
About the Author.
Write to the Author.
Index.
Про автора
Stephen Denning is a private consultant specializing in knowledge management and organizational storytelling. His clients include GE, IBM, Shell, Mc Donald’s, and the U.S. Army, among others. He is the author of the acclaimed books Squirrel Inc., from Jossey-Bass, and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.
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