Steve May 
Case Studies in Organizational Communication [EPUB ebook] 
Ethical Perspectives and Practices

List of Tables and Figures
Preface
Acknowledgments
Introduction: Ethical Perspectives and Practices – Steve May
Part I: Alignment
Case Study 1. Ethical Dilemmas in the Financial Industry – Katherine Russell, Megan Dortch, Rachel Gordon, and Charles Conrad
Case Study 2. The Ethics of the ‘Family Friendly’ Organization: The Challenge of Policy Inclusiveness – Caryn E. Medved and David R. Novak
Case Study 3. Managing the Ethical Implications of the Big Box: The Walmart Effect – Edward C. Brewer
Case Study 4. Just Window Dressing? The Gap (RED) Campaign – Michelle Amazeen
Part II: Dialogic Communication
Case Study 5. Ethical Contradictions and E-Mail Communication at Enron Corporation – Anna Turnage and Joann Keyton
Case Study 6. Toyota – Oh, What a Feeling, or Oh, What a Mess? Ethics at the Intersection of Industry, Government, and Publics – Rebecca J. Meisenbach and Sarah B. Feldner
Case Study 7. Sanlu′s Milk Contamination Crisis: Organizational Communication in Conflicting Cultural, Economic, and Ethical Context – Shari R. Veil and Aimei Yang
Case Study 8. What About the People in the ‘People′s Car’? Tata Motors Limited and the Nano Controversy – Rahul Mitra
Part III. Participation
Case Study 9: Resistance and Belonging: The Chicago Blackhawks and the 2010 Chicago Annual Pride Parade – Dean E. Mundy
Case Study 10: Is Agriculture Spinning Out of Control? A Case Study of Factory Farms in Ohio: Environmental Communication, News Frames, and Social Justice – Jeanette Wenig Drake
Case Study 11: Ethical Storm or Model Workplace? – Joann Keyton, Paula Cano, Teresa L. Clounch, Carl E. Fischer, Catherine Howard, and Sarah S. Topp
Case Study 12: Gaming the System: Ethical Challenges in Innovative Organizations – Natalie Nelson-Marsh
Part IV: Transparency
Case Study 13. Reward, Identity and Autonomy: Ethical Issues in College Athletics – John Llewellyn
Case Study 14. The Case of Wyeth, Design Write, and Premarin: The Ethics of Ghostwriting Medical Journal Articles – Alexander Lyon and Mark Ricci
Case Study 15. Fired Over Facebook: Issues of Employee Monitoring and Personal Privacy on Social Media Websites. – Loril M. Gossett
Case Study 16. Daimler′s Bribery Case – Roxana Maiorescu
Part V: Accountability
Case Study 17. The Deepwater Horizon Disaster: Challenges in Ethical Decision Making – Elaine M. Brown
Case Study 18. Outsourcing U.S. Intelligence – Hamilton Bean
Case Study 19. Silence in the Turmoil of Crisis: Peanut Corporation of America′s Response to Its Sweeping Slamonella Outbreak – Alyssa Grace Millner and Timothy L. Sellnow
Case Study 20. Patrolling the Ethical Borders of Compassion and Enforcement – Kendra Dyanne Rivera and Sarah J. Tracy
Part VI: Courage
Case Study 21. Google?s Dilemma in China – Jane Stuart Baker and Lu Tang
Case Study 22. Speaking Up Is Not an Easy Choice: Boatrocking as Ethical Dilemma – Ryan S. Bisel and Joann Keyton
Case Study 23. The Aftermath of Scandal: Picking Up the Pieces of a Shattered Identity – Elizabeth A. Williams
Afterword – Casework and Communication About Ethics: Toward a Broader Perspective on Our Lives, Our Careers, Our Happiness, and Our Common Future – George Cheney
Author Index
Subject Index
About the Editor
About the Contributors

Steve May (Ph.D., University of Utah, 1993) is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is a Leadership Fellow at the Institute for the Arts and the Humanities, an Ethics Fellow at the Parr Center for Ethics, and a researcher and ethics consultant for the Ethics at Work program at the Kenan Institute for Ethics He is co-editor, with George Cheney and Debashish Munshi, of The Handbook of Communication Ethics and, with Oyvind Ihlen and Jennifer Bartlett, of The Handbook of Communication and Corporate Social Responsibility. His organizational communication research has been published in journals such as Management Communication Quarterly, Journal of Applied Communication Research, Rhetoric and Public Affairs, Public Policy Yearbook, and Organizational Communication: Emerging Perspectives. He is a past Forum Editor of Management Communication Quarterly and Associate Editor of The Journal of Applied Communication Research and The Journal of Business Communication.