Susan M. Bridges & Olga Zayts-Spence 
Language, Health and Culture [PDF ebook] 
Problematizing the Centers and Peripheries of Healthcare Communication Research

Language, Health and Culture brings together contributions by linguistic scholars working in the area of health communication in Asia-in particular, in Hong Kong, Mainland China, Singapore, Japan and Taiwan. Olga Zayts-Spence and Susan M. Bridges, along with the contributors, draw on a diverse range of authentic data from different (primary, secondary, digital) healthcare contexts across Asia. The contributions probe empirical analyses and meta-reflections on the empirical, epistemological and theoretical foundations of doing research on language and health communication in Asia. While many of the medical and technological advances originate from the ‘non-English-dominant’/’peripheral’ contexts, when it comes to health communication, there is a strong tendency to downplay and marginalize the scope and the impact of the ripe research tradition in these contexts. The contributions to the edited volume problematize the hegemony of dominant (Anglocentric) traditions in health communication research by highlighting culture- and context-specific ways of interpreting different health realities through linguistic lenses.