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Автор: University of London, UK) O. Shaughnessy Nicholas (Queen Mary

Підтримка

3 Електронні книги від University of London, UK) O. Shaughnessy Nicholas (Queen Mary

Обкладинка John O'Shaughnessy & Nicholas O'Shaughnessy: Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O’Shaughnessy & Nicholas O’Shaughnessy: Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ‘free will’ have come under attack in the context of consumer choice an …
EPUB
Англійська
DRM
€54.04
Обкладинка Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising
Nicholas O’Shaughnessy & John O’Shaugnessy: Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This …
PDF
DRM
€52.46
Обкладинка Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising
Nicholas O’Shaughnessy & John O’Shaugnessy: Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This …
EPUB
Англійська
DRM
€64.66