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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Обкладинка Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Мова Англійська ● Формат EPUB ● Сторінки 232 ● ISBN 9781134354092 ● Видавець Taylor and Francis ● Опубліковано 2003 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 5295086 ● Захист від копіювання Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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