Begin your graphic design career now, with the guidance of
industry experts
Becoming a Graphic and Digital Designer is a single
source guide to the myriad of options available to those pursuing a
graphic design career. With an emphasis on portfolio requirements
and job opportunities, this guide helps both students and
individuals interested in entering the design field prepare for
successful careers. Coverage includes design inspiration, design
genres, and design education, with discussion of the specific
career options available in print, interactive, and motion design.
Interviews with leading designers like Michael Bierut, Stefan
Sagmeister, and Mirko Ilic give readers an insider’s perspective on
career trajectory and a glimpse into everyday operations and
inspirations at a variety of companies and firms.
Design has become a multi-platform activity that involves
aesthetic, creative, and technical expertise. Becoming a Graphic
and Digital Designer shows readers that the field once known as
‘graphic design’ is now richer and more inviting than ever
before.
* Learn how to think like a designer and approach projects
systematically
* Discover the varied career options available within graphic
design
* Gain insight from some of the leading designers in their
fields
* Compile a portfolio optimized to your speciality of choice
Graphic designers’ work appears in magazines, advertisements,
video games, movies, exhibits, computer programs, packaging,
corporate materials, and more. Aspiring designers are sure to find
their place in the industry, regardless of specific interests.
Becoming a Graphic and Digital Designer provides a roadmap
and compass for the journey, which begins today.
Зміст
Preface
SECTION ONE: GRAPHIC DESIGN
Chapter 1: Inspirations and Motivations
Chapter 2: Starting a Studio or Working for Someone Else
Chapter 3: Partners on Partnering
SECTION TWO: DESIGN GENRES
Chapter 4: Letters and Type
Chapter 5: Logos and Marks
Chapter 6: Books and Book Jackets
Chapter 7: Editorial Design
Chapter 8: Social Innovation
Chapter 9: Branding and Packaging
Chapter 10: Illustration Design
SECTION THREE: TRANSITIONAL DESIGN
Chapter 11: Understanding Change
Chapter 12: Eccentrics and Design Quirkiness
Chapter 13: What Comes Next
SECTION FOUR: DIGITAL DESIGN
Chapter 14: Interactive Multimedia Installations and Interfaces
Chapter 15: Designing Apps for Mobile Devices
Chapter 16: E-Commerce with a Soul
Chapter 17: User Experience Specialists
Chapter 18: Geeks, Programmers, Developers, Tinkerers
SECTION FIVE: DESIGN EDUCATION
Appendix 1: College Directory
Appendix 2: Additional Reading
Index
Про автора
Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the ‘Visuals’ column for the New York Times Book Review.
Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.
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