In
Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty memb...
Зміст
Introduction
Chapter 1: Understanding Research Questionnaires
Chapter 2: Basic Components of Research Questionnaires
Chapter 3: Conducting Research with Questionnaires
Chapter...
Про автора
Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management...