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Ulrich Krystek & Eberhard Zur
Internationalisierung [PDF ebook]
Eine Herausforderung fur die Unternehmensfuhrung

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Internationalisierung wird zu einer überlebenssichernden Notwendigkeit für deutsche Unternehmen aller Größen und Branchen. Dieses Buch faßt neuartige und aktuelle Problemfelder, Lösungsansätze sowie Erfahrungsberichte aus internationalen Unternehmen zusammen. Neueste Forschungsergebnisse werden ebenso präsentiert wie das Know-how von Top-Führungskräften der Unternehmenspraxis und von Politikern. Dabei liegt ein Akzent auch auf den ‘Soft Facts’ des internationalen Unternehmenserfolgs. Das Spektrum der dargestellten Themen ist bewußt breit und farbig gewählt. Es reicht von Aspekten der Unternehmensethik über aktuelle Fragen aus den Kerntätigkeitsfeldern der Unternehmensführung bis hin zur Problematik virtueller Strukturen. Dazu äußern sich Autoren aus Forschung, Politik und Wirtschaftspraxis.

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Language German ● Format PDF ● ISBN 9783642979576 ● Editor Ulrich Krystek & Eberhard Zur ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6384157 ● Copy protection Adobe DRM

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