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Ulrich Krystek & Eberhard Zur
Internationalisierung [PDF ebook]
Eine Herausforderung fur die Unternehmensfuhrung

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Обложка Ulrich Krystek & Eberhard Zur: Internationalisierung (PDF)

Internationalisierung wird zu einer überlebenssichernden Notwendigkeit für deutsche Unternehmen aller Größen und Branchen. Dieses Buch faßt neuartige und aktuelle Problemfelder, Lösungsansätze sowie Erfahrungsberichte aus internationalen Unternehmen zusammen. Neueste Forschungsergebnisse werden ebenso präsentiert wie das Know-how von Top-Führungskräften der Unternehmenspraxis und von Politikern. Dabei liegt ein Akzent auch auf den ‘Soft Facts’ des internationalen Unternehmenserfolgs. Das Spektrum der dargestellten Themen ist bewußt breit und farbig gewählt. Es reicht von Aspekten der Unternehmensethik über aktuelle Fragen aus den Kerntätigkeitsfeldern der Unternehmensführung bis hin zur Problematik virtueller Strukturen. Dazu äußern sich Autoren aus Forschung, Politik und Wirtschaftspraxis.

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язык немецкий ● Формат PDF ● ISBN 9783642979576 ● редактор Ulrich Krystek & Eberhard Zur ● издатель Springer Berlin Heidelberg ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6384157 ● Защита от копирования Adobe DRM

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