This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world, " publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.
Albert N. Greco
Changing World of Publishing [EPUB ebook]
A Special Issue of the Journal of Media Economics
Changing World of Publishing [EPUB ebook]
A Special Issue of the Journal of Media Economics
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
Ngôn ngữ Anh ● định dạng EPUB ● Trang 72 ● ISBN 9781000149814 ● Biên tập viên Albert N. Greco ● Nhà xuất bản Taylor and Francis ● Được phát hành 2020 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7572616 ● Sao chép bảo vệ Adobe DRM
Yêu cầu trình đọc ebook có khả năng DRM