This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world, " publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.
Albert N. Greco
Changing World of Publishing [EPUB ebook]
A Special Issue of the Journal of Media Economics
Changing World of Publishing [EPUB ebook]
A Special Issue of the Journal of Media Economics
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Lingua Inglese ● Formato EPUB ● Pagine 72 ● ISBN 9781000149814 ● Editore Albert N. Greco ● Casa editrice Taylor and Francis ● Pubblicato 2020 ● Scaricabile 3 volte ● Moneta EUR ● ID 7572616 ● Protezione dalla copia Adobe DRM
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