Bernd Helmig & Dieter K. Tscheulin 
Branchenspezifisches Marketing [PDF ebook] 
Grundlagen – Besonderheiten – Gemeinsamkeiten

This research monograph presents an inter-disciplinary study of the impact, and current status, of applications of complexity-related concepts in the early stages of development of Agile Project Mana …

The follow-up to the acclaimed Organizations in the Computer Age this book, originally published in 1996,  reveals that since computers had become increasingly linked in networks which span the …

Considered one of the first and most important ‘management gurus’, the name Belbin is synonymous with Team Role theory, a familiar concept for managers and management trainers across the world. This …

Not connecting software project management (SPM) to actual, real-world development processes can lead to a complete divorcing of SPM to software engineering that can undermine any successful software …

Forestry Economics introduces students and practitioners to the economics of managing forests and forest enterprises. The book adopts the approach of managerial economics textbooks and applies this t …

Mounting evidence suggests that GDP growth is damaging the natural environment and unlikely to be ecologically sustainable in the long-run. At the same time, an annual GDP growth rate of around three …

This book examines how transnational corporations, small to medium enterprises and governments have emerged as the principal players in industrial development. This valuable work examines this trend, …

In recent years car production in the United States has undergone changes on a scale unknown since the pioneering era prior to World War One. New plants have been opened in the interior of the countr …

What isn’t management and why doesn’t it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In chara …