Bernd Helmig & Dieter K. Tscheulin 
Branchenspezifisches Marketing [PDF ebook] 
Grundlagen – Besonderheiten – Gemeinsamkeiten

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

Offering a retrospective view of how the system operated in Communist Czechoslovakia, this book is an important voice in the discussion about the systems of central planning. The unique features of t …

Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense inte …

The workplace has become a hotbed of social toxicity – from the #Me Too movement to We Work, it”s clear that abusive bosses and entrenched cultures of discrimination have become more prevalent than …

The negative impacts of floods are attributed to the extent and magnitude of a flood hazard, and the vulnerability and exposure of natural and human elements. In flood risk management (FRM) studies, …

This book discusses the role of business models in corporate reporting. It illustrates the evolution of non-financial reporting, the importance of business model reporting, and the main conceptualisa …

The efficient production of large numbers of high-quality insects is a concern both for basic research and for the success of control programmes for pests of agricultural and medical significance. Th …

While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational l …