Bernd Helmig & Dieter K. Tscheulin 
Branchenspezifisches Marketing [PDF ebook] 
Grundlagen – Besonderheiten – Gemeinsamkeiten

Following in the tradition of its Shingo Prize-winning predecessors, Lean Production Simplified, Third Edition gives a clear overview of the structure and tools of the Lean production system. Written …

Using real-world examples of what may go wrong during a crisis, the author of "Effective Crisis Management" intends to infuse some realism and insight into the incident response and crisis …

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexi …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history. He begins this seminal study in the era of the Reformation in …

Seven studies explore the modest but significant role of Canadian multinational enterprises in world finance, trade, and direct investment. Presents a historical overview, analyses of individual comp …

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the agg …

This textbook provides first-hand, inside accounts of the process of doing research in organizations. It is intended both for students of research methods in sociology and social psychology, and for …

Written by Adrian Belcham, author of Manual of Environmental Management, this is the essential guide to prepare you for the IEMA Associate Membership Exam and NEBOSH Diploma in Environmental Manageme …