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Category Pirates 
The Value Of Your Value [EPUB ebook] 
How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

Ủng hộ
Bìa của Category Pirates: The Value Of Your Value (ePUB)

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

We all need somebody to help us understand our value.

In this ‘mini-book’ you will learn:

  • Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you’re working a regular 9-5, but it’s also important if you’re a solopreneur, consultant, coach, writer, creator, or anyone whose pricing is determined by charging for an hourly rate or a deliverable.

  • The traditional approach to pricing is an inside-out strategy, which starts with the internal factors and costs of a business and sets prices based on those factors. Outside-in pricing starts with educating customers about a problem and/or opportunity in a compelling way that establishes a new hierarchy of (perceived) value in their heads.

  • Category Designers are masters at ‘Languaging’, the strategic use of language to change thinking. Corner your buyers interest within any category through this technique.

  • When someone doesn’t recognize your value, the best thing you can do is leverage category design to Frame, Name, and Claim the conversation in your favor.

  • To understand your value, you have to understand your outcomes.



    • Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ demonstrates how charging for outcomes will transform your life and your work.

    €8.49
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    Ngôn ngữ Anh ● định dạng EPUB ● Trang 39 ● ISBN 9781956934618 ● Kích thước tập tin 2.1 MB ● Nhà xuất bản Nicolas Mather ● Được phát hành 2024 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 9485120 ● Sao chép bảo vệ Adobe DRM
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    Category Pirates

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