To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com
We all need somebody to help us understand our value.
In this ‘mini-book’ you will learn:
Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you’re working a regular 9-5, but it’s also important if you’re a solopreneur, consultant, coach, writer, creator, or anyone whose pricing is determined by charging for an hourly rate or a deliverable. The traditional approach to pricing is an inside-out strategy, which starts with the internal factors and costs of a business and sets prices based on those factors. Outside-in pricing starts with educating customers about a problem and/or opportunity in a compelling way that establishes a new hierarchy of (perceived) value in their heads. Category Designers are masters at ‘Languaging’, the strategic use of language to change thinking. Corner your buyers interest within any category through this technique. When someone doesn’t recognize your value, the best thing you can do is leverage category design to Frame, Name, and Claim the conversation in your favor. To understand your value, you have to understand your outcomes.
Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ demonstrates how charging for outcomes will transform your life and your work.
