Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781789244779 ● Biên tập viên Harry (University of Wolverhampton, UK) Cameron & John C (College of Charleston, USA) Crotts ● Nhà xuất bản CABI ● Được phát hành 2016 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 8025568 ● Sao chép bảo vệ Adobe DRM
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