As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Information Resources
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications [EPUB ebook]
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications [EPUB ebook]
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781466673595 ● Biên tập viên Information Resources ● Nhà xuất bản IGI Global ● Được phát hành 2014 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8056332 ● Sao chép bảo vệ Adobe DRM
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